Fair or foul: more art fairs and bigger brand galleries, but is the model sustainable?
Fair giant: White Cube’s stand at Art Basel Miami Beach last year, theartnewspaper.com
Many galleries acknowledge that supply is a problem, with artists under pressure to produce more work
By Georgina Adam. Market, Issue 236, June 2012
Published online: 20 June 2012
Dealers are increasingly calling it “the fair marathon…
Every reason for adopting the model we have gone with at the gallery is validated in this article - fantastic to hear on the day of our POP UP launch!